We arranged a roadshow team consisting of an experienced event manager and two brand ambassadors who were able to engage effectively with the community, and spread the recycling campaign message, clearly communicating the benefits and educating residents on how they could recycle more items. Due to the varied demographic across the roadshow areas, we recruited versatile staff that could adapt their approach accordingly, also ensuring that we had at least one Welsh speaker on the team.
As we are based in the city, we know our promotional staff in Cardiff particularly well meaning able to hand pick the best people for community engagement campaigns in terms of their personality and approach to their work.
Thanks for all your great work. I attended one of the events and was impressed by your team’s work. I’m also impressed by how many members of the public the team was able to engage with and the amount of packs given out. Please extend my thanks to the staff who worked on the events.
Marketing Officer, Welsh Local Government Association