REAL Crisps wanted to conduct an instore sampling activity based in ASDA stores across Wales. They wanted to engage with new and existing customers who may not have tried certain flavours, mainly focussing on Roast Ox. The objective of the activity was to encourage trial and ultimately drive sales in ASDA stores. REAL Crisps were aiming for 200 customers to be sampled in each store. As we have a strong team of promotional staff in Cardiff and surrounding areas, we were able to provide a brand ambassador that could achieve sampling and sales targets with ease.
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