Softer Butter approached eventeem with the desire to activate an eye catching sampling campaign in Tesco stores through which they could engage with their potential customers. They wished to target stores across Wales with a bold, branded stand where Tesco customers would be able to sample Softer Butter on baked goods. The campaign would ultimately drive sales and brand awareness instore.
Providing a full event management service to Softer Butter; including stand production, space booking and staffing, we were able to ensure the event reached it’s full potential. Using a bold, branded standalone display close to the butter instore, our sampling staff were able to easily engage with the target audiences in 10 Tesco stores across North and South Wales. Our teams arrived with plenty of sampling stock and all the information they needed for educating customers on the brand and ultimately increase brand awareness within Wales.