Burts London Crisp Week

London Crisp Week

Existing client Burts approached eventeem to devise a cost effective creative sampling campaign through which they could reach their target audience of male professionals between the ages of 25-34 years, in an innovative way that’s not seen every day. Focusing on London, the brand wanted to also support their trade listings at EAT stores and other independent retailers in the capital. The sampling was also to be used to drive entries to a social media competition.

Burts 3

Engaging Sampling Staff

Using our sampling bikes we constructed a guerrilla activity covering high footfall areas in London, targeting predominantly the morning commuter period, before moving on to a second area for the lunch time rush. The sampling bikes were wrapped in vibrant Burts artwork and came complete with branded parasols to increase visibility and shade the team from both sun and rain! In addition to the sampling, our event manager controlled all campaign logistics, brand ambassadors and stock management.

To see our promotional staff in London in action, see the campaign video here; https://www.youtube.com/watch?v=sytS273fVT8&t=7s

7

Activity Days

31600

Samples Distributed

14

Locations

21

Staff Days

The Reaction

Thanks very much for the photos and video – really great work! Looks like the team were really pro-active and we had some great results. We had a peak in our website and also good social activity

Trade Brand Manager, Burts Chips