'Pic or Nic' Roadshow

'Pic or Nic' Roadshow

'Pic or Nic' Roadshow

Case Study
nandos1 The Brief

Nando's ‘Pic or Nic’ Roadshow

Multiply approached eventeem for a staffing solution to help support their ‘Pic or Nic’ campaign, designed as a social experiment to find which regions were most honest, by allowing visitors to ‘Pic’ their sauces and pay into an honesty box, or ‘Nic’ them for free. Nando’s needed a team that was able to actively engage customers, whilst being able to convey key campaign messages.


The Solution
Nandos-cs

The Solution

Nando's Roadshow

eventeem provided a team of six brand ambassadors & one event manager to implement the roadshow. The team was designed in two parts; one core group who remained with the brand experience and one guerrilla sampling team who sampled a variety of Nando’s sauces in high footfall areas, driving traffic to the main activation.


The Results

The Results

26550

Samples Distributed

224

Staff Days

8

Locations

32

Activity Days


The Reaction

The Reaction

The activity was a huge success and so many people commented on the concept. Even though people couldn’t believe they could take the sauces for free, most of them still made a donation!

eventeem Event Manager


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