NINE London Sampling
Shortly after a rebrand, NINE contacted eventeem with a brief that was centred around increasing brand awareness amongst target consumers in London. The brand was keen to distribute free samples in a way that was engaging and quirky, in line with the brand values and image. They were also keen to support Tesco Express listings in the Capital.
Ambient Sampling Bikes
Due to the guerrilla nature of the campaign schedule, our sampling bikes were a perfect fit for this sampling campaign. Using the ambient bike box, the logistics and stock management was plain sailing due to the bike’s large capacity and the super fit promotional staff that we provided to cycle and sample! The team alternated between sampling at tube stations during rush hour, before moving on to Tesco Express stores to sample at point of sale.
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