Get a Taste for it

Get a Taste for it

Get a Taste for it

Case Study
The Brief

Ocean Spray Get a Taste for it

As part of a brand refresh for Ocean Spray, Multiply enlisted eventeem to provide a roadshow team that could re-engage with the consumer, enforce the Ocean Spray proposition, encourage trial of new variants & ultimately drive sales amongst: young people, active women aged 35-44 years and mature customers aged 45-64, living life to the full.


The Solution
Ocean-Spray-cs

The Solution

Town centre guerrilla activity & TEG placements

eventeem provided two roadshow teams, each consisting of two brand ambassadors and one event manager, selected to reflect the target audience demographics. Targeting strategic locations throughout the South East, our teams took part in town centre guerrilla activity & TEG placements, with each team supported by two fully branded sampling bikes with chiller trailers, allowing samples to be distributed at ideal temperature.


The Results

The Results

154560

Samples Distributed

70680

Coupons distributed

30

Activity days

34

Locations visited


The Reaction

The Reaction

The teams have done a great job, we easily achieved our sample target and saw a good sales uplift on the supermarket days

Account Manager, Multiply


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