Pethau Bychain Campaign

Pethau Bychain Campaign

Pethau Bychain Campaign

Pethau Bychain Campaign

Case Study
The Brief

Welsh Government Pethau Bychain Campaign

The Welsh Government, in conjunction with Golley Slater, needed a staffing provider to assist with their Pethau Bychain (Little Things) campaign during the Six Nations. The campaign was aimed at encouraging people in Wales to use Welsh more in their day to day life, but they needed a way to get this information to the target audience.


The Solution
Pethau-Bychain cs

The Solution

Reaching Audiences Through Song

In response, eventeem provided two large teams of 16 brand ambassadors, across two days, distributing branded Welsh song sheets to rugby in Cardiff city centre, the theory being that many Welsh fans are fiercely passionate, but lack the knowledge or confidence to sing their hearts out. Our promotional staff engaged these fans, communicating key campaign messages and solving any queries about the language to help them demonstrate their passion.


The Results

The Results

32

Staff Days

14000

Song Sheets Distributed

1

Location

2

Activity Days


The Reaction

The Reaction

The public response to this campaign was so positive. Both Welsh and non-Welsh speakers were really supportive and so happy to see the Welsh language being promoted in the capital city.

eventeem Event Manager


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