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In a world where brands compete aggressively for customer retention, ambush marketing has become an intriguing and often valuable technique. It’s a strategy where the company may associate itself with an event or activity without necessarily sponsoring it or getting official authorisation from the organisers. This technique is also known as ambush advertising, and some very high-profile companies have used it to good effect. But what can your small business learn about this strategy as you seek to grow your business?