Drink Me Chai instore sampling

Drink Me Chai instore sampling

Drink Me Chai sells a range of different chai lattes and wanted to run a hot sampling campaign at Booths stores in the North West, targeting a cross section of customers, young and old with the aim of encouraging trial and ultimately driving sales in store.

We recruited a team of expert instore sampling staff that held Level 2 Food Hygiene certificates and were experienced in the retail environment.

Drink Me Chai
Drink Me Chai

Customer Engagement

For Drink Me Chai, it was important that our staff engaged effectively with their target audience in order to cement their customer base in Booths. The staff selected represented Drink Me Chai perfectly, promoting the brand, encouraging trial and generating a sales uplift as a result of the activity.

The Results


Eventeem Staff Days


Samples / Leaflets Distributed


UK Locations Visited


Activity Days

What The Client Said!

“We are thrilled with the results. Thank you so much for these stats -amazing work and the staff all look on the ball and amazing thank you so much.”

Manager, Drink Me Chai

For the Best Sampling Staff

We’d love to support your next sampling campaign with brilliant, qualified samplers. What are you waiting for?