Orange Theory Fitness outreach campaign
Orangetheory is a 1 hour, full body workout, focused on training Endurance, Strength and/or Power. We use Heart Rate Based Interval Training, which burns more calories post workout than a traditional exercise. The brand launched a new studio in Bromley and tasked eventeem with raising awareness amongst locals and generating leads from people that were interested in participating in a free class.
Proactive & Tenacious Team
To support the launch, eventeem sourced an experienced and confident outreach team to engage with the community, targeting both shoppers and commuters, ensuring that Orangetheory was front of mind in Bromley. The promotional team participated in data capture at high footfall locations, also working from a pop-up in The Glades shopping centre, encouraging class participation and generating a feel good factor for the brand.
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