During the World Cup 2018, Service Graphics created an instore activation for Adidas at their flagship London Oxford Street store. The activity was intended to engage with customers entering the store and create a buzz around the World Cup kits that were on sale, encouraging trial. Present in store was a panini sticker booth which was used to take photos of customers to create their own individual stickers.
Eventeem provide a brand ambassador to operate the activation in store throughout the fourteen day promotion. Our staff engaged with customers, encouraged them to try on the Adidas World Cup kits, and participate in the panini sticker booth, enabling them to create their own. Customers were asked to share their sticker to the in store creator wall and were provided with a panini sticker book.
“Thanks very much for the photos and video – really great work! Looks like the team were really pro-active and we had some great results. We had a peak in our website and also good social activity around the time.”
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