Equinox approached eventeem as the Welsh Government had commissioned a roadshow to raise awareness of Organ Donation. The aim was to emphasise the importance of registering as an organ donor as well as sharing these wishes with loved ones so that they can honour that Organ donation decision when the time comes. In particular, they wished to reach those aged 18-35.
It was of upmost importance to us that we recruited a Brand Ambassador with a passion for the cause and could commit to the entire roadshow. Following a training session for our promotional staff in Cardiff, she was able to engage effectively with employees of various companies across South Wales and really spread the message of the importance of Organ Donation plans. Conversations were kept open yet informative to ensure those being engaged with felt comfortable in discussing important, sometimes difficult topic.
We’d love to talk to you about your next campaign. Give us a call, drop us an email or let’s meet up for a coffee; it would be great to chat about how we can support you.