Softer Butter Instore Sampling

Softer Butter

Softer Butter approached eventeem with the desire to activate an eye catching sampling campaign in Tesco stores through which they could engage with their potential customers. They wished to target stores across Wales with a bold, branded stand where Tesco customers would be able to sample Softer Butter on baked goods. The campaign would ultimately drive sales and brand awareness instore.

Softer Butter

Approachable Sampling Staff

Providing a full event management service to Softer Butter; including stand production, space booking and staffing, we were able to ensure the event reached it’s full potential. Using a bold, branded standalone display close to the butter instore, our sampling staff were able to easily engage with the target audiences in 10 Tesco stores across North and South Wales. Our teams arrived with plenty of sampling stock and all the information they needed for educating customers on the brand and ultimately increase brand awareness within Wales.

As we are based in South Wales, we have a strong team of promotional staff in Cardiff and surrounding areas that are perfect for instore sampling.


Activity Days


Samples Distributed




Staff Days

The Reaction