Existing client Burts approached eventeem to devise a cost effective creative sampling campaign through which they could reach their target audience of male professionals between the ages of 25-34 years, in an innovative way that’s not seen every day. Focusing on London, the brand wanted to also support their trade listings at EAT stores and other independent retailers in the capital. The sampling was also to be used to drive entries to a social media competition.
Using our sampling bikes we constructed a guerrilla activity covering high footfall areas in London, targeting predominantly the morning commuter period, before moving on to a second area for the lunch time rush. The sampling bikes were wrapped in vibrant Burts artwork and came complete with branded parasols to increase visibility and shade the team from both sun and rain! In addition to the sampling, our event manager controlled all campaign logistics, brand ambassadors and stock management.