Shortly after a rebrand, NINE contacted eventeem with a brief that was centred around increasing brand awareness amongst target consumers in London. The brand was keen to distribute free samples in a way that was engaging and quirky, in line with the brand values and image. They were also keen to support Tesco Express listings in the Capital.
Due to the guerrilla nature of the campaign schedule, our sampling bikes were a perfect fit for this sampling campaign. Using the ambient bike box, the logistics and stock management was plain sailing due to the bike’s large capacity and the super fit promotional staff that we provided to cycle and sample! The team alternated between sampling at tube stations during rush hour, before moving on to Tesco Express stores to sample at point of sale.
“Thanks very much for the photos and video – really great work! Looks like the team were really pro-active and we had some great results. We had a peak in our website and also good social activity around the time.”
Brand Manager, FMCG brand
“Diana has honestly been the best promotional staff we have had in our store. The difference between Diana and our previous staff is that she has shown an interest in our products, knows her brief and is so proactive, meaning that she can talk with potential customers, giving a positive brand experience”
Store Manager, Mobile Phone Store
“The entire team were extremely professional, very reactive, engaged, smiling, dynamic, open to client requests and very flexible so that the guest experience has been excellent here in Cardiff. This would not have been feasible without them and their commitment and engagement in supporting us on site!”
CEO, Events Agency
We’d love to talk to you about your next campaign. Give us a call, drop us an email or let’s meet up for a coffee; it would be great to chat about how we can support you.