Orangetheory is a 1 hour, full body workout, focused on training Endurance, Strength and/or Power. We use Heart Rate Based Interval Training, which burns more calories post workout than a traditional exercise. The brand launched a new studio in Bromley and tasked eventeem with raising awareness amongst locals and generating leads from people that were interested in participating in a free class.
To support the launch, eventeem sourced an experienced and confident outreach team to engage with the community, targeting both shoppers and commuters, ensuring that Orangetheory was front of mind in Bromley. The promotional team participated in data capture at high footfall locations, also working from a pop-up in The Glades shopping centre, encouraging class participation and generating a feel good factor for the brand.
Eventeem were a dream to work with. The first steps were supportive and the coordinators really worked hard to understand the brief and our needs. The team that were assigned were motivated, hard working and incredibly lovely! I can’t recommend them enough – they are head and shoulders above any other resourcing I have used in the past for promotions and sales support activity! Looking forward to using them again in the near future.
Marketing Manager, Orangetheory Fitness
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