The Life of Porsche pop-up shop concept, created by Avantgarde, was designed to educate people about Porsche and their cars in a more relaxed environment than a traditional car showroom. A number of digital interactive experiences were set up within the stores to encourage hands on engagement, and to help people connect and immerse themselves with the Porsche brand.
Eventeem provided experienced automotive brand ambassadors at West Quay Shopping Centre in Southampton and at Westgate Shopping Centre in Oxford to increase brand awareness and generate educational, engaging conversations about the brand and cars in a relaxed and informal manner. Our teams also guided customers through the digital interactives, and generated sales of Porsche merchandise.
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