Rolo Snack was launched in May 2018 in Tesco stores with a tremendous distribution. Completely new to the market, this is a refrigerated product which the brand wanted consumers to discover first hand through sampling and couponing. They were keen to explore the options for a mobile sampling activity that would achieve the campaign objectives whilst maintaining the product cold chain.
During the three week roadshow we distributed samples in city centres throughout the UK, allowing consumers to sample the product while receiving a Tesco coupon to purchase at a discount. The campaign was centred around our refrigerated sampling bikes which were a perfect fit for the brand and enabled the staff to move around city centres, sampling at high footfall spots and also outside Tesco stores, close to point of sale.
“Thanks very much for the photos and video – really great work! Looks like the team were really pro-active and we had some great results. We had a peak in our website and also good social activity around the time.”
Brand Manager, FMCG brand
“Diana has honestly been the best promotional staff we have had in our store. The difference between Diana and our previous staff is that she has shown an interest in our products, knows her brief and is so proactive, meaning that she can talk with potential customers, giving a positive brand experience”
Store Manager, Mobile Phone Store
“The entire team were extremely professional, very reactive, engaged, smiling, dynamic, open to client requests and very flexible so that the guest experience has been excellent here in Cardiff. This would not have been feasible without them and their commitment and engagement in supporting us on site!”
CEO, Events Agency
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