Burts Instore Sampling

Case Study
The Brief

Burts Chips Burts Instore Sampling

Burts Chips contacted eventeem to activate a regional sampling campaign covering 11 Tesco stores throughout South-West England, aimed at encouraging product trial, promoting brand values and ultimately driving sales. The brand is passionate about its values and it was important that we selected staff to reflect; Thick cut British crisps done just right: Hand-cooked in Devon with real taste, proper crunch, and made by real people.


The Solution
Burts Instore Sampling 3

The Solution

Engaging Sampling Staff

eventeem recruited experienced brand ambassadors with level 2 food hygiene certificates, located locally to the scheduled stores. The promotional staff were armed with a sampling stand, kit and stock and hit the stores over a period of four weeks, tasked with reaching the target market and not only encouraging trial with instore sampling, but also educating consumers about the brand and product.


The Results

The Results

2869

Samples

520

Units Sold

419

% Sales Uplift

11

Staff Days


The Reaction

The Reaction

The number of interactions and sampling figures speak for themselves, brand awareness was great and having the mini driven round for a few weeks across the county was great!

Burts Brand Manager, Trade