Squeeze the Day

Squeeze the Day

Squeeze the Day

Case Study
The Brief

Capri-Sun Squeeze The Day

Multiply appointed eventeem to execute a creative sampling campaign targeting London commuters and media offices, also attending a number of highly targeted events in the capital. The brief was to distribute 50,000 samples over a 6-week period, and attract as much attention on social media as possible.


The Solution
capri-sun-cs

The Solution

Roller Skating Brand Ambassadors

We recruited a team of professional and skilled roller skating brand ambassadors to distribute the highly targeted samples to commuters and talk their way into radio stations, media offices and publishing houses throughout London, maximising social engagement along the way. All staff recruited were not only the best promotional staff available, but also either dancers or gymnasts; skills which they utilised whilst getting creative with social imagery!


The Results

The Results

12

London Locations

25

Activity Days

50000

Samples

165

Eventeem Staff Days


The Reaction

The Reaction

The staff have been brilliant. So talented and the social images have been fantastic.
I can’t believe they got themselves into Busted’s press meeting!
Thanks again guys

Account Manager, Multiply.


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