Summer Campaign

Summer Campaign

Summer Campaign

Case Study
moragan-1 The Brief

Morgan Quarter Summer Campaign

Following a rebrand, the Morgan Quarter was looking to increase public awareness of the unique shops & cafes they have to offer, with the ultimate goal of driving footfall to the arcades. They approached eventeem for a staffing solution, but also needed a hook to increase consumer engagement.


The Solution

The Solution

Customer Engagement Competition

In response, we provided a team of three brand ambassadors and one event manager who engaged with consumers and encouraged participation in a competition which took footfall into the arcades to enter. To entice interaction, we provided a fully branded sampling bike, which was used to distribute perfectly chilled free ice-creams, facilitating both face-to-face and social engagement.


The Results

The Results

5000

Leaflets Distributed

1200

Extended Interactions

900

Samples

2

Activity Days


The Reaction

The Reaction

The sampling bike was the talk of Cardiff this weekend. We had so many people come to find us as they’d heard we were giving away free ice cream!

eventeem Event Manager


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