Having enjoyed previous success at the Cake & Bake Show at London’s ExCel, Bacofoil wanted to bring their branded Kitchen Experience to Birmingham’s BBC Good Food Show at the NEC. Their interactive stand, created by LIFE Agency, was designed to engage with people of all ages and showcase the brand as approachable, normal and down to earth. Brand Ambassadors would need to emulate this tone and help shift the consumer perception of Bacofoil from ‘old school’ to the reliable helper for modern daily life.
Eventeem provided a diverse and capable team to facilitate product demonstrations, competitions, sampling, brand and product promotion and sales, whilst offering a welcoming space for consumers to immerse themselves in the brand, with free tea and coffee available to increase dwell time. Our team consisted of an experienced event manager, compere, and a number of hard working and energetic brand ambassadors to bring the stand to life. We also supported with production and logistics at this event, sourcing branded uniform for staff and arranging hire of a PA system, chip and pin terminals, and tablets with internet connectivity for data capture.
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