Barbie x Hot Wheels Smyths Store Activation
This activation took place at various Smyths Toys Superstores across the UK where we provided a team of experienced and engaging Senior Brand Ambassadors to conduct product demonstrations for new toys, Barbie POP Reveal, and Hot Wheels Ultimate Hauler. The objective of the demonstration campaign was to promote the brand-new Barbie Pop Reveal and Hot Wheels Ultimate Hauler toys and to drive them as the new Christmas must haves. The campaign also hoped to encourage participation at the stand and drive sales for the both toys through the demonstrations.
The roles and responsibilities of our Senior Brand Ambassadors included helping with setting up and packing down the demo stations, couriering the kit from one store to the next, conducting the product demonstrations themselves, engaging with visitors and ensuring the space was tidy and presentable.
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