Burt’s Bees Tinted Lip Balm Promotion
Burt’s Bees is one of the world’s leading natural personal care brands offering products including Lip Care, Facial Skincare, Hand and Body Care, and Baby Bee. ‘Be a True Force of Nature’ was a campaign to celebrate their iconic 100% natural Tinted Lip Balms. Burt’s Bees partnered with Graffiti Life and The Dirty Fingers Club to create an immersive installation that let guests experience the power of nature in the heart of Covent Garden. The aim of this campaign was to raise awareness of the Burt’s Bees brand, encourage social media shares of the activation with the #BeATrueForceOfNature and tagging @BurtsBeesUK, and to promote the range of tinted lip balms.
Eventeem supplied 1x Team Leader to work alongside 1x local Brand Ambassador. The role of our staff was to engage with the general public to get them involved in the activation, guiding them to where to stand for the best photo opportunity and informing them about the brand and the product.
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