For Carlsberg’s Zero to Hero activation, they attended multiple freshers’ fairs across the UK in order to educate and engage students in their sustainability messaging and encourage them to try Carlsberg Danish Pilsner at local Wetherspoons venues; Manchester, Cardiff Met, Leeds, Birmingham, Newcastle and Sheffield. Carlsberg has taken the lead on sustainability by launching a new sustainability programme, Together Towards Zero, with the ambitions of ZERO carbon footprint, ZERO water waste and ZERO irresponsible drinking. If students threw a piece of rubbish through the hole on the stand; Wetherspoons’ staff would then hand them a £1.99 pint voucher.
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