Carlsberg Zero to Hero
For Carlsberg’s Zero to Hero activation, they attended multiple freshers’ fairs across the UK in order to educate and engage students in their sustainability messaging and encourage them to try Carlsberg Danish Pilsner at local Wetherspoons venues; Manchester, Cardiff Met, Leeds, Birmingham, Newcastle and Sheffield. Carlsberg has taken the lead on sustainability by launching a new sustainability programme, Together Towards Zero, with the ambitions of ZERO carbon footprint, ZERO water waste and ZERO irresponsible drinking. If students threw a piece of rubbish through the hole on the stand; Wetherspoons’ staff would then hand them a £1.99 pint voucher.
Eventeem supplied 1x Event Manager and 1x Brand Ambassador at each location. The role of our staff was to engage with students at the stand, to then educate them on Carlsbergs’ key sustainability messages and ultimately to get students to visit Wetherspoons to try Carlsberg Danish Pilsner.
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