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Celebrating CeraVe American heritage and inspired by American high school aesthetics, the CeraVe High pop-up was bought to life to enable consumers and influencers to learn about their skin type and understand how to achieve a simple yet effective CeraVe skincare routine. The activation provided various touchpoints from the lab to the classroom which allowed individuals to gain a deeper understanding of which products form the foundation of your skincare routine. 1-2-1 skincare consultations were also available with dermatologists and experts. After visitors graduated, they then had the chance to visit the Look Fantastic cafeteria where they could purchase and leave with their new CeraVe routine. The activation hoped to promote CeraVe and raise brand awareness, as well as drive excitement around the popular skincare brand who are part of the L’Oréal group.
Eventeem supplied 9x Brand Ambassadors who worked alongside 1x Event Manager along with 4x Riggers across 4 dates. Their roles and responsibilities included assisting with set up and pack down, handing out samples, replenishing stock, queue management, checking tickets, directing delegates, assisting with photo opportunities and serving customers.
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