The De’Longhi pop-up van attended multiple Saturday morning Park Run locations across the UK where three coffee machines were used to sample local Coffee Lounge roaster coffee to participants, volunteers and spectators. Park Runners received a 10% discount code and there were also iPads available for sign-ups as well as the Coffee Calculator Programme; This asked a series of questions relating to coffee drinking habits in order to highlight how much money, time and single use cups the person used in a year. The aim was to showcase the affordability and benefits of a De’Longhi coffee machine in homes.
Eventeem supplied 1x Brand Ambassador to work alongside 1x Event Manager as well as 1x Event Runner and 1x extra Brand Ambassador at busier locations. Our staff were required to distribute samples in edible coffee cups, engage with attendees of the events to encourage the data capture element and to spread brand & product awareness.
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