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The purpose of the Kate Spade Sloane Square Activation was to celebrate Chelsea in Bloom with their special flower cart and flower gifts, which is a world class alternative floral art show. The aim was to drive traffic to the Sloane Square store to discover Kate Spade’s newest collection where there were special offers in store. Members of the public could take a flower from the stand to win a special prize that could then be redeemed in store as well.
4
Customers Redeemed Vouchers In-Store
450
Interactions
70
Flowers Distributed
190
Competition Sign Ups
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