Lexus National Events
We have been the primary staffing partner to Lexus via their lead agency, TMW Limited, who are predominantly a digital marketing and creative agency, but they have a live events offering and for this, they outsource their staffing requirements to us. We have supplied Lexus with staff since 2011, supporting their experiential events, sponsorship activations, shopping centre roadshows and their centre network placements.
We have a core team of trained staff that are permitted to work on Lexus events; the brand runs a training session at the start of each year, and we take around 15 staff to this and these people form the core team for the following 12 months. The primary aim of our brand ambassadors is to engage with consumers and create a memorable brand experience alongside collecting leads for brochures and test drives with their local centres. Some of these events include large shopping centre placements at Westfield, Trafford Centre & MK Centre and also sponsorship events such as BBC Good Food Shows, Grand Designs Live, Salon Privé and Goodwood Festival of Speed.
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