London Business School Research Lab attended Fresher’s Fairs throughout September 2023 with the aim to recruit students to sign up to their online research participation database. They do academic research, and the studies relate to topics such as decision making, group dynamics, negotiation, creativity and consumer behaviour, which involve completing surveys via a computer and answering questions related to business Psychology.
We provided 4x Brand Ambassadors and 2x Team Leaders who worked at these Fresher’s Fairs with the sole responsibility of recruiting as many people as possible over the age of 18 for London Business School’s studies and to spread key messages; participants contribute to research, get paid £10 cash in hand when they go to the Lab and receive amazon vouchers when they complete online surveys. The Freshers Fairs that were attended were Kings College London, University College London, University of Westminster and London School of Economics and Political Science.
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