Madri Lager Venue Takeover
Our client, Guy & Co, organised a venue takeover at The Boneyard, Belfast. Fusing the cultural energies of Madrid and Belfast via food, music & art, Madri curated a free and exciting event. Attendees were immersed in the sounds of Madrid, as well as the tastes of Madrid with street food inspired dishes. There was also Street Art from Bonzai Creatives who created a live mural.
Our team of high energy and proactive staff greeted guests on arrival, updating them on the event, distributed vouchers & samples, and encouraged attendees to take photos with Madri branding to post on social media with the #Madrimoments and #MadriExcepcional. The first 100 people through the door received a pint token to receive a free print of Madri which the client was present to distribute.
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