The objective of this event was to encourage people to use the hashtag on the Piaggio to post online and talk about Pravha. To achieve this, staff would hand out Pravha samples to customers and invite them over to check out the assets – These assets included lockers (could win prizes such as a trip to Prague, a green denim Pravha jacket, and Pravha beer bundles), hanging Upside Down Photo Op – customers can hold onto this, and they will have a photo sent to them & a LED photo wall, grass furniture and Pravha Piaggio.
Eventeem supplied 1x Senior Brand Ambassador and 1x Dancer Brand Ambassador across 12 events in 8 different locations. Our Senior BA was required to be loud and bold like the brand and our Dancer BA was required to have Ballerina style dance moves whilst serving drinks. The role of our staff was to help with set up & pack down, offer samples and encourage guests to take photos with the assets throughout the night.
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