Throughout June and July 2023, Rituals took their Karma Roadshow to different cities across the UK; London, Bristol, Manchester and Edinburgh. The purpose of this pop-up activation was to promote their new Ritual of Karma range which is a collection of skin and sun care products. The activation involved a Piaggio offering ice-cream, as well as a ‘Spin to Win’ wheel, a positive postcard stand and cooling Karma product treatments.
Eventeem supplied a team of 19x Brand Ambassadors and 1x Event Manager who worked in teams of 4 at each location. Their roles included promoting the Rituals of Karma skin & sun care products by handing out samples and discount vouchers, encouraging people to get involved in the positive postcard stand, manning the piaggio where ice-cream was offered, manning the ‘Spin to Win’ wheel, and offering cooling Karma product treatments on sun loungers.
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