Stagecoach Bus Promotion
The purpose of this campaign was to raise awareness of Stagecoach’s new scheme ‘pay as you go in South Wales.’ The aim was to get people to try it out, change their current behaviours whether that’s to get the bus more or just switch from another way of paying for travel, and to raise awareness of the brand-new payment system so it could become the preferred way to pay for existing and new customers.
Eventeem supplied 7x Brand Ambassadors and 2x Team Leaders whose roles were to promote awareness of the brand and new product as well as the benefits of using PAYG, explain the way the system works and to distribute merchandise.
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