Vita Coco London Activation
Vita Coco are a global brand making and distributing coconut-based products. Vita Coco held two experiential campaigns in London to raise awareness of the brand; a sampling campaign at Liverpool St Station and an experiential activation at Old Spitalfields Market to promote the launch of their new product Vita Coco Sparkling. The event was about the public coming along and feeling like they are in the can of fizzy bubbles – having fun while also getting to sample the product, share their experience on social media and have the chance to win prizes.
Eventeem supplied 2x Brand Ambassadors whose role was to engage with the general public and encourage them to enter the cyclone machine where they could play the Feel the Fizz game, offer them samples of the product and to capture their reactions. There were also videographers and photographers onsite taking photos of those who interacted with the activation where our Brand Ambassadors helped them pose for photos with the drink.
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