eventeem snapshots is our chance to provide you with a glimpse into the promotional events we’re staffing across the UK. We are pleased to introduce south of England’s fastest growing pub and brewery group; Upham Brewery, as we staff several in store sampling campaigns throughout Hampshire.
Upham Brewery have officially launched their new 30 barrel state of the art brewery and now supply over 250 stockists, including leading pubs, hotels and local Majestic, Co-op and Tesco stores with their core ales; Punter, Tipster, and Stakes, as well as a range of seasonals.
As well as providing event support, we recruited experienced and qualified brand ambassadors to sample their core ales with the aim of encouraging trial and to ultimately drive sales in store. The sampling commenced in April and is currently on going; taking place in cities like Southampton, Basingstoke, Winchester, Portsmouth and Havant.
As a result of this campaign so far, hundreds of samples have been distributed and each store has seen a significant sales uplift.