Sky Atlantic – The Night’s Watch Needs You

05 May


Taking place May 20th, Sky Atlantic will be giving 40 lucky Game Of Thrones fans the chance to fulfill the ultimate honour. Joining the noble Night’s Watch for a day of military training.


The Night’s Watch Needs You


The Aim

To give Game Of Thrones fans the chance to be part of the ancient order of The Night’s Watch.


What Will They Do?

Marking the launch of Game Of Thrones season 7, Sky Atlantic are holding a competition to find 40 keen fans to bring to The Tower Of London for a day of medieval warfare training. The lucky winners will be taught hand-to-hand sword fighting, target archery and even raven-handling. The experience is to be overseen by weapons trainers and stuntmen from the show itself, in what is sure to be a once-in-a-lifetime opportunity.

As an added bonus, the winners will have the chance to ascend to the Iron Throne for a photo opportunity worthy of a king. To be in with a chance of winning, entrants need only fill out this application form, a small price for The Seven Kingdoms!

In addition, Sky Atlantic are holding a parallel competition, giving one extremely lucky winner the opportunity to travel to L.A. for the season 7 premier of Game Of Thrones, for more information visit the ‘join The Night’s Watch’ website, entries close May 31st.


Why Do We Like It?

Game Of Thrones has been an active source of high-quality experiential inspiration for a long time, previous campaigns include a pop-up Westeros-themed tavern and a giant dragon’s shadow cast across the HBO offices. This upcoming campaign follows the trend, giving fans the chance to win a truly unique, money-can’t-buy experience, learning medieval combat from the best in the business.

The Iron Throne photo opportunity is also a solid addition, encouraging winners to share their experience across social channels, massively amplifying the campaign’s reach. Overall, we love this campaign’s commitment to the audience, The Night’s Watch are popular characters, integral to the plot line, and this experience gives die-hard fans a chance to become a part of the show they love, building a deep relationship between the two. Experiences don’t get much better than that.


Think experiential isn’t for you? Think again! We work with brands of all sizes to help them get the most out of their face to face marketing, contact us today for more information!!