It’s that time again, the Super Bowl is right around the corner and Budweiser has teamed with London’s Dinerama to bring a taste of ‘the greatest show on earth’ to the nation’s capital.
Budweiser: The Greatest Show On Earth
For those who can’t make the 5000 mile journey to Texas, popular larger brand Budweiser have teamed up with London eatery Dinerama to provide an evening of stateside entertainment. With two giant screens and planned half time entertainment, this party is sure to go on till the ‘wee’ hours.
Steph Okell, Marketing Manager of Budweiser UK, said on the event:
“As official beer of the NFL, we want to ensure that fans who are committed to supporting their teams through the night have an awesome Super Bowl experience here in London.”
A Taste Of America
Budweiser teamed up with experts to create a menu of American-style munchies. Duck ‘N’ Roll will be a bringing their Dallas BBQ Sub, alongside Farang’s Chiang Mai Chilli Dog with Peanut Butter Choco Cheesecake Doughnuts from You Doughnut to sate the sweet teeth in the audience.
A Few Dollars More…
The event takes place this Sunday (obviously), at Dinerama, 19 Great Eastern Street, Shoreditch, London, EC2A 3EJ, with tickets costing £11 via Eventbrite. Guests will be treated to not one but two complimentary bottles of ‘bud’ for their trouble!
Why We Like It
We chose this article for an EventStream as it is a perfect example of reactive experiential marketing, a subject area we have touched heavily on recently. By recognizing the perceived association of Budweiser and the USA and targeting the niche in the UK market, the brand has effectively piggybacked the coverage of America’s biggest sporting event in London.
A tactic often seen in social marketing, where brands address trending topics to gain exposure, this Budweiser campaign shows how reactive marketing is just as viable in experiential marketing.