To celebrate Eilish McColgan’s 26.2 debut, ASICS hosted a series of activations at ASICS Oxford Street to celebrate her story and journey to this moment. The activities included an Exhibition of Eilish (celebrating the journey to the top of the sport) and Race the Pace, a treadmill-based challenge encouraging runners to see how long they can run at Eilish’s British record pace; the competition was created with the chance to win a place on the ASICS London 10k in July.
Eventeem were able to provide 1x Senior Brand Ambassador across all five days of the activation. The role of our staff was to oversee the Race the Pace mechanism; recording people’s time and adding it to the leaderboard, explaining the challenge and encouraging passers-by to get involved as well as encouraging them to put on a pair of ASICS METASPEED to take on the challenge.
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