In partnership with SpaceNK and Tatcha, Backlash held a pop-up in Covent Garden Piazza to highlight their Forest Awakening collection, which is inspired by the healing properties of ‘forest bathing’ in Japan. They created a greenhouse style structure that was split into two internal rooms with an open fenced garden at each end. Inside was various activations including a living wall, garden of tranquility, forest awakening room, wishing swing, matcha card and product trail.
Eventeem supplied 2x Brand Ambassadors who alternated working alongside 1x Event Manager across the 10 days. Their roles included welcoming guests into the space, manning the ice-cream Piaggio, introducing guests to the different parts of the activation and encouraging them to get involved, taking photos for guests, observing the space, and ultimately, driving awareness and excitement surrounding the brand and product.
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