Cadbury: Creme Egg Spotter’s Hide Bus
Following the success of the Creme Egg Hunter’s Lodge, launched, Cadbury has launched the Creme Egg Spotter’s Hide Bus, to continue their wider brand campaign. To create this tour, Cadbury has teamed up with Sainsbury’s and will be visiting their supermarkets throughout the south-east.
The Creme Egg Spotter’s Hide Bus
Following the success of the Creme Egg Hunter’s Lodge, launched, Cadbury has launched the Creme Egg Spotter’s Hide Bus, to continue their wider brand campaign. To create this tour, Cadbury has teamed up with Sainsbury’s and will be visiting their supermarkets throughout the south-east.
The bus has been designed to give consumers an insight into the world of the Cadbury’s Creme Egg, with a focus on engaging families with activities for both parents and children. Free Creme Egg samples are distributed through the onboard café, with an exciting range of “hunt the Creme Egg” games on offer for visitors to take part in. Sainsbury’s have reinforced this, promising “great fun for all the family!!” In their press release.
The tour will be visiting Sainsbury’s stores through the south-east until March 12th, with the bus schedule is available here. There’s still plenty of time to get involved!
One of Cadbury’s previous out-of-home activations.
Why We Like It
Having recently activated a three-year partnership with the Premier League, which is set to include experiential and events, along with the Creme Egg Hunter’s Lodge tour which is making its way around the UK, Cadbury has set the bar high, early, for their 2017 experiential calendar.
This initial statement of intent continues with the Creme Egg Spotter’s Hide Bus tour, the iconic chocolate has long been synonymous with the first quarter of the year and still Cadbury endeavour every year to reinforce further why we love them.
These campaigns demonstrate two unique ways of marketing the same product to different consumer segments: hitting supermarket car parks with family games for the family-themed Hide Bus; juxtaposed with a city-centre “escape room” themed activation to captivate millennials.
The Creme Egg Spotters Bus also shows an astute choice of roadshow companion, leveraging their partnership with Sainsbury’s to gain easy access to target locations.
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