eventeem snapshots is our chance to provide you with a glimpse into the promotional events we’re staffing across the UK. Within April our promotional staff in Wales sampled Dragon Cheese within Morrisons, Abergavenny.
The objective of this sampling event was to encourage trial and drive Dragon Cheese sales within Morrisons, Abergavenny. The Vintage 180g and Mature 180g was promoted by our sampling staff over a period of two days. The sampling activity encourages the public to purchase the product after they have tasted it for themselves.
Over the two day period, this activity reached out to 600 people with the favourite Vintage flavour selling out on both days. Many customers tried both flavours to compare their favourites, the sampling activity was a great success whilst many also accepted the free recipe card that was handed out to the public.