eventeem snapshots is our chance to provide you with a glimpse into the promotional events we’re staffing across the UK. We are pleased to introduce our new client; British Home Stores, commonly known as BHS, as we staff their food store launches across the UK.
BHS has an undisputable major high street presence and is a well known brand in the British market; offering stylish clothing, quality home products and now, a vast range of food products as they launch their new food stores.
At the end of March, campaigns commenced in Milton Keynes, Peterborough, London and Ipswich. Last week, we saw the opening of the food store at intu Merry Hill. We are thrilled to go forward with BHS over the new few months as we prepare our promotional staff in numerous other locations all throughout the UK.
To increase footfall in-store, we recruited teams consisting of one team leader and a brand ambassador to conduct leafleting within the shopping centre and the nearby high street. Additionally, sampling staff to distribute chocolate samples in-store to draw interest and boost sales.