Microsoft Holographic: implications for experiential and events

18 Oct


In our recent article about the uses of AR and VR technology in the events and experiential industries we touched on the Microsoft HoloLens and it’s incredible ability to allow the user to project and control programs in the space around them.



Microsoft Holographic


Since then Microsoft have released this promotional video on Microsoft Holographic and it’s safe to say they’ve taken the bar and blasted it into space, take a look:




Now take a brief minute to settle down… The implications for this technology in the events and experiential industries are obvious and huge, the ability to immerse yourself completely, experiencing the event from conception to the finished product, will allow planners and marketers a previously unheard of level of customisation.

HoloLens began shipping in March this year and Microsoft expects the market for virtual reality devices to reach 80 million per year by 2020. To be able to see the finished product before it is debuted is a rare luxury in these industries, however with the HoloLens, users will be able to perfect their experiences down to the minutiae. Overall, this technology stands to have a profound effect on an industry where one of the greatest pain-points is the uncertainty of whether the final production will live up to expectation.

Microsoft Holographic technology is currently available on Windows 10 devices, and Microsoft are looking to push integration between their devices by making their holographic apps Universal Windows Apps, with the capability for all Universal Windows Apps to be adapted to Holographic. Expect to see more events which push the envelope of creativity and more articles from us with the details. We are brimming with excitement for the day use of this technology becomes routine, watch this space!


To find out more visit Microsoft’s website!

For your promotional staffing and experiential marketing needs, contact us.