Nestlé: Aisle of Wonder

05 Apr


Nestlé Aisle of Wonder


The Aim

To build on the success of last year’s activation.


What Are They Planning?

Taking place between 13th-23rd April, at Westfield Stratford, food conglomerate Nestlé has brought back their Aisle of Wonder for another year, in conjunction with creative agency Hot Pickle. For those not familiar, the Aisle Of Wonder is a pop-up dispensary, where cereal lovers can get their fix, choosing from Nestlé’s extensive catalogue.

With 12 breakfast cereals to choose from, as well as, a wide array of flavoursome toppings, milks and yoghurts, there’s vast scope for creativity and something for everyone, from the health nut to the sugar fiend.

Alongside bespoke breakfasts, Nestlé is also offering visitors the chance to personalise their own box of shredded wheat, cheerios or shreddies. For just £3 you can have your name immortalised on the front of the box, making this a perfect gift for loved ones, or just yourself… if that’s what you’re into.

Marketing manager at Cereal Partners UK, Michelle Bull, said on the subject:

“We’re delighted to be bringing the Aisle of Wonder back again this year. It’s a fun, engaging experience that demonstrates the different ways you can enjoy Nestlé Breakfast Cereals. Also, we’re particularly excited to be offering personalised cereal boxes for the first time.”


Why Do We Like It?

We like this campaign, not just because it’s fun, but because demonstrates consistency from Nestlé, which is a highly effective tool for building relationships. If your brand consistently activates at a particular time of year, when that time arrives, consumers will be primed to think of your brand. On the level at which Nestlé competes, this can be the difference between losing and retaining a customer.

For those who want to pay the Aisle of Wonder a visit, the opening hours will be:

Mon-Fri 10:00am to 9:00pm

Sat 9am-9pm

Sun 12-6pm (closed easter Sunday)

At Westfield Stratford, 1st Floor, by John Lewis and Missguided

For those who can’t wait for the 13th here’s a short clip from last year’s activation:




If you’re running an experiential marketing campaign and need help with promotional staffing, experiential support or just fancy a chat, don’t hesitate to contact us.