Household name Walkers plan to expand their experiential offering with Cash Dash, their new activation at London Victoria station, 25-26 April.
Walkers – Cash Dash
In celebration of the launch of their new ‘Pay Packets’ scheme, Walkers will be hosting a live-engagement experiential event at London Victoria station, taking place on 25th and 26th April.
The activation will feature a Crystal Maze style booth, where visitors will have a limited amount of time to grab tokens swirling around them, which can be exchanged for crisp and cash prizes! The giant crisp packed-shaped ‘Cash Dash’ pod will also double up as a photo booth, so passers-by can view the action.
The ‘Pay Packets’ campaign, which this activation supports, is Walkers’ latest competition, revamping single and multi-packs to give consumers the chance to win the ultimate payday boost of up to £28,000.
PepsiCo marketing director Thomas Barkholt said: “We know that people love that payday feeling as well as promotions with lots of chances to win cash prizes”
Why Do We Like It?
The Cash Dash activation provides an innovative hook for their latest promotional competition. Not only does this provide an opportunity to engage consumers, the Cash Dash will present a solid basis for PR coverage, as well as, a perfect opportunity for fans to make co-created content, which can be spread through the brand’s social channels.
This is the second of Walkers’ recent brand activations, the first being their Leicester City, limited edition, snap-a-selfie packs, and shows the brand’s commitment to integrating experiential marketing into its promotional campaigns.
These campaigns demonstrate a superb understanding of the importance of fan-generated content, as well as, returning value to the consumers, which remain critical, no matter the size or popularity of the brand.
To get more information on the latest and greatest experiential campaigns, check out EventStream. Or, for those interested in creating their own experiences, contact us today to find out how we can help.