What Are the Benefits of Pop-Up Shops for Brand Awareness?

10 Jul

If you run a retail business of any kind, you’ll be on the lookout for branding opportunities. Have you considered opening a pop-up shop? These solutions have several key benefits that may help you reach new customers, test different markets and move forward in your niche. So, what are some of the key benefits of pop-up shops, especially when it comes to brand awareness?

Reach Out Cost-Effectively

Pop-up shops allow you to reach prospects cost-effectively without the considerable budget of a traditional storefront. They’ll typically be smaller, so rental costs would be more reasonable, and you can open these pop-up stores for short periods before moving on. You won’t have a lengthy rental contract to worry about. Further, your overheads will be lower, and you won’t need to stock as much inventory.

Trial a Product

If you’ve been considering offering a new product, a pop-up shop is an excellent chance to test the market. People will become aware of your existence, simultaneously promoting brand awareness and gaining traction. You’ll be able to get valuable feedback so you know whether to roll out that product to a broader part of your business.

Pop-up events
Pop-up events

Get Direct Feedback

Use a pop-up shop to get valuable feedback directly from your customers in the real world. This is much better than simply polling your target customers online. Instead, you can sell some of your inventory and get customer feedback immediately. You may even be able to adjust on the fly and test again.

Test the Waters with Pop-Up Shops

You may have been thinking about opening a long-term retail outlet in a particular shopping centre, but you are unsure if it would work with the typical client identity. With a pop-up shop, you can test the waters to see if you want to commit to that long-term lease. At the same time, you can make the typical visitor to that shopping centre more aware of your brand identity, making them more likely to patronise your traditional store if you go ahead.

Creativity Urgency

Pop-up shops also tend to create their own sense of excitement and urgency that capture people’s attention. This can only be good for your general brand awareness and make your company appear dynamic and more engaging than your competition. After all, you can use a pop-up shop for various reasons. You can host events, give away freebies or offer in-store sampling.

Pop up store advantages
Pop-up store advantages

Celebrate the Seasons with Pop-Up Events

Pop-up events are a perfect retail solution for key seasonal exposure. By leveraging trends like Christmas or Easter, you can create a unique experience that will help draw people towards you, foster loyalty and improve brand awareness.

Go Multichannel

And if your business is primarily an online endeavour, a pop-up event could allow you the opportunity to go multichannel. According to one study about multichannel marketing conducted by Harvard Business Review, shoppers who engage with brands in multiple channels may spend up to 9% more than those who don’t. Remember, some prospects love to see, smell or touch what they want to purchase and value the “old days” of shopping. So your brand may benefit from this face-to-face interaction, while customers can get immediate answers to any questions they may have or learn more about your other products.

Benefits of pop-shops
Benefits of pop-shops

Get Your Staff Ready for Your Pop-Up Shops

According to Storefront, 80% of global retail companies said that a pop-up store was successful, and 58% would likely use the tactic again. So, if you can clearly see these pop-up store advantages, you’ll want to look more closely at the details. Certainly, you may need new and knowledgeable staff members to help you with your sampling strategies and should turn to an experienced staffing agency like Eventeem. Get in touch with us for more details.