11 Oct

AI in Events: How AI Is Transforming Event Management

Artificial intelligence (AI) has been in the news recently, as the technology is finding its way into all corners of society. It’s perhaps not surprising that it should be affecting events as well, but what’s the impact of AI in events? What do you need to know if you plan to organise some events soon?

Dealing with Advance Event Promotion

You may be able to use some AI for event management tools to help you zone in on potential attendees and tailor your marketing messages and promotions accordingly. AI can now analyse a tremendous amount of data and use algorithms to help you improve attendance rates and ticket sales. Some tools can even predict how successful you will be if you use a particular marketing channel or type of campaign. This work should allow you to allocate resources more effectively. And, if you want to learn more about AI and events in general, consider attending an artificial intelligence conference soon.

Improving Operations and Logistics

Artificial intelligence in event management often depends on algorithms that can help you in many ways. For example, they can help you create an event space that is ideal for your potential mix of attendees. Some algorithms can anticipate crowd movement, suggest solutions, and overcome potential logistical issues. AI can also help you manage your vendors, schedule various parts of your event, and even come up with short-term, urgent solutions to problems that may arise on the day.

Getting Close to Your Attendees

Chatbots may not be particularly new, but they’ve taken on additional importance in this age of AI. Your chatbots can now interact with potential attendees and answer various tricky questions, giving information before, during, and after the event. They also gather some valuable data and feedback to help you improve the event going forward.

You could also use an AI-powered chatbot to personalise individual experiences during the event. They can provide real-time updates or recommend what session to attend in response to a range of prompts.

Enhancing Your Event

When you use data analytics programs along with artificial intelligence, you can significantly improve your post-event analysis. This work will give you valuable insights to help you with future planning, including how attendees engage with particular parts of the program or behave when faced with options (such as different breakout solutions).

AI can now use predictive analytics and machine learning by processing vast amounts of data in a short amount of time. It can look back at historical data to predict attendance rates based on the type of event that you want to roll out. It may even be able to suggest the “perfect” ticket price or tell you what kind of marketing strategy to use to reach the ideal prospect base.

Giving You On-Event Control

AI-powered facial recognition technology could be a timesaver for your next project. For example, you could use this tech to suggest personalised experiences, fast-track a registration process, or even enhance security. You’ll be able to identify and note the location of an attendee in a split second, with the potential for eliminating long queues, so you can make people as happy as possible on the day.

Transforming Experiences

You may be able to use enhanced virtual reality, which is also AI-powered, to offer an entirely new type of event experience. Expect to see more of these solutions that could offer your attendees a vibrant experience at a relatively minimum expenditure.

Working with Experts to Improve Your Event Management

As you figure out AI in events and how it will affect you, remember to work with experts in the field as you populate these projects. Eventeem is one of those experts in this field and can provide you with the highest quality event hosts and other solutions. Eventeem also suggests some corporate event trends for you to watch in 2023.